Balancing Act

When cash flow is tight, it is difficult to think about your business growth strategy. A friend of mine, Dan Jablons with Retail Smart Guys, believes now is the perfect time to create a growth strategy.

Below, Dan makes his case:

Follow up:

NOW is the Perfect Time to Create a Growth Strategy

I don’t know about you, but sometimes I’ve read about historical moments in history where people say, “This was the best time to buy” because a market had bottomed out, and was starting to rebound.

Most often, this is talked about in terms of real estate. But I think it also extends to retail. And I believe that RIGHT NOW is the time to map out a growth strategy.

Many stores have closed their doors. Others have contracted, leaving market segments or territories open for those who can capitalize on it.

Growth comes from one of three areas:
1.Additional Market Share
2.Additional Territories
3.Additional Product Lines

We are advising all of our accounts to review the above, and pick areas where they can grow their business. Sure, things are still tough out there. Yes, I believe Spring 2010 is going to be tough. But if they can get through that (which we are helping them do via better marketing and cash flow through great open to buy planning), then they can build their businesses into something amazing.

This economy has had us all worrying, contracting, suffering, weeping, struggling, and enslaved for far too long. The time has come to do something proactive, something amazing, something bold, and something historical.

I hope you can use this. Let me know what you think about it.

I have had the opportunity to work with Dan and bring his firm in to work with our retail clients. Having seen first hand the quality of analysis that he develops for our clients, I highly recommend taking his advice. Better yet, give Dan or I a call. We would be happy to talk with you about creating your growth plan!

Dan Jablons
Retail Smart Guys
www.retailsmartguys.com
dan@retailsmartguys.com
Cell: 818-720-2585

or

Jason Rosen
Rosen Professional Services
jrosen@rospro.com
(203) 404-3974